The City of Sioux Center and Sioux Center Chamber of Commerce have been awarded a $10,000 Iowa Tourism Grant to create a video campaign inviting people to experience Sioux Center.
This video campaign will focus on short-form videos to reach a variety of ages on social media, highlighting the opportunities, adventure and quality of life in Sioux Center. It is a new chapter of the Live Life in the Middle of Everything video series the Chamber and City partnered on in 2020-2021, which reached people more than 100,000 times.
“We’re excited to again have the opportunity to work collaboratively to continue to tell Sioux Center’s story,” said Chamber CEO Barb Den Herder.
“We’ll be filming this summer and are looking forward to sharing more about what makes Sioux Center extraordinary,” said Sioux Center Communications Coordinator Maggie Landegent.
This grant comes through the Iowa Tourism Office, which announced nearly $300,000 in Iowa Tourism Grants to 33 organizations around the state, selected out of 69 eligible applications seeking over $549,200 in grant funding. The program funds tourism-related marketing initiatives, meetings and events that benefit both local economies and the state's economy.
“We’re pleased to invest in campaigns that work to change the perception of tourism in Iowa and encourage more people to visit our state,” said Amy Zeigler, manager of the Iowa Tourism Office. “These projects will help us continue the momentum and growth of our industry.”
Visitors spent more than $6.1 billion across Iowa’s economy in 2021, generating a total economic impact of $9.4 billion, sustaining nearly 65,000 jobs and generating $1.0 billion in state and local tax revenues.
The Iowa Tourism Office, part of the Iowa Economic Development Authority, works closely with community partners, attractions and events, to promote the state’s beautifully vast scenery and unique history. For more information, visit traveliowa.com. For a full list of the grant awards, visit https://industrypartners.traveliowa.com/UserDocs/2023TourismGrantRecipients.pdf